Popmask was created by Louisa Booth, who also founded the successful hair-tie brand, Popband London*! While traveling around the world to work on Popband, Louisa felt desperate for some self-care and relaxation.
She remembered a Japanese self-heating mask she tried back in the 90s and quickly asked a friend to send her a few. Thanks to the mask, she felt refreshed and bright-eyed after her long business flights.
There were a few ways Louisa felt the mask could be improved on, so she took it upon herself to create a new, self-heating eye mask for the modern person. By combining comfort, ease of use, self-heating technology, and a fun aesthetic, Popmask was finally born!
*Popband London sells “The World’s Kindest Hair-ties,” providing a strong hold while leaving no dent in your hair! You can follow them on Instagram at @lovethepopband.
The mask itself is made from non woven cotton, each heat cell contains iron powder, vermiculite, activated carbon, salt and water, all naturally occurring ingredients. The mask is fragrance-free and free from artificial ingredients.
How does it work?
When the pouch is opened, the iron powder inside heat cells reacts with oxygen in the air causing it to heat up gently. The mask reaches a maximum temperature of 100.4 F or 38 C and stays at this temperature for at least 20 minutes.
Is Starry Eyes single use?
The Starry Eyes cotton mask is a reusable sleep mask. However, the iron cells will only heat up once.
Is Starry Eyes recyclable?
The woven cotton mask and ingredients are naturally occurring and are biodegradable, the foil pouch and card packaging are recyclable.
Is the mask suitable for Vegans?
Yes! Our Starry Eyes mask is Vegan and cruelty-free, we are in the process of applying for our Vegan trademark.